How to Get a Good PageRank: Secrets from Top SEO Experts

Getting a high PageRank is like having a VIP pass to Google's search results — it signals to the algorithm that your content is authoritative, trustworthy, and worth showing to users. Although Google no longer publicly updates the traditional PageRank score, its core principles still influence rankings today.

We’ve gathered insights from top SEO experts to reveal what really moves the needle in building your site’s authority and ranking power.

What Is PageRank (And Does It Still Matter)?

PageRank was Google’s original algorithm to measure the importance of web pages based on links. While the public toolbar version was retired in 2016, PageRank as a concept is very much alive.

Google still uses a link-based scoring system to evaluate a page’s authority — only now, it’s blended with other signals like relevance, user experience, and E-E-A-T (Experience, Expertise, Authoritativeness, and Trust).

In short: PageRank may be invisible, but its DNA is still part of how Google decides what ranks.

1. Get High-Quality Backlinks from Authoritative Sites

Top SEOs agree: backlinks are still the biggest off-page ranking factor. But not all backlinks are created equal.

Expert Tip:

“One link from a respected authority in your niche is worth more than 100 random directory links.”
— Brian Dean, Backlinko

How to Get Them:

Guest posting on industry blogs
Digital PR (create data studies or controversial takes)
Linkable assets like infographics, calculators, or long-form guides
Skyscraper technique — improve on popular content and reach out to those who linked to the original

2. Internal Linking Is a Hidden Ranking Powerhouse

Internal links help distribute PageRank across your site. Think of it like building roads from your home page (high authority) to your blog posts (lower authority).

Expert Tip:

“Link from high-authority pages on your site to newer or underperforming content to give it a boost.”
— Aleyda Solis, International SEO Consultant

Action Steps:

Use keyword-rich anchor text where relevant
Link related blog posts to each other
Add contextual links inside your body copy — not just in the footer

3. Create Content That Earns Links Naturally

Forget chasing links. Create content so good that people want to link to it.

Proven Formats That Attract Links:

Original research and surveys
Ultimate guides (2,000+ words)
Free tools and templates
Controversial or opinionated takes

Expert Insight:

“If your content isn’t link-worthy, all your outreach and SEO is wasted effort.”
— Rand Fishkin, SparkToro

4. Fix Broken Links and Redirects

Broken links not only hurt UX, they waste your internal PageRank flow.

Do This:

Run regular audits with tools like Ahrefs, Screaming Frog, or Sitebulb
Fix broken outbound links or replace them with better ones
Redirect dead pages to relevant, live content

5. Get Featured in “Best Of” and Resource Pages

Want fast, powerful backlinks? Get added to curated lists and resource pages.

How:

Find pages with titles like “Top Tools for [Your Niche]” or “Best Blogs About [Topic]”
Reach out politely and pitch your site or tool
Offer something unique: a quote, a case study, or a freebie

Pro Tip:

Use search operators like:

inurl:resources + “keyword”
intitle:best + “keyword tools”

6. Use Topical Authority to Dominate a Niche

Google rewards sites that cover a topic comprehensively, not just occasionally.

Build Topical Authority By:

Creating clusters of related content (pillar + subtopics)
Answering every possible question around your main topic
Interlinking everything for relevance and depth

SEO Expert Insight:

“Topical authority is the new PageRank. Cover a subject so completely that Google has no choice but to rank you.”
— Marie Haynes, SEO Consultant

7. Speed, UX, and Mobile Optimization Matter More Than Ever

PageRank might be about links, but modern SEO is also about user signals. Google favors pages that are fast, mobile-friendly, and easy to navigate.

Improve These:

Site speed: Use tools like Google PageSpeed Insights or GTmetrix
Mobile design: Make sure it’s responsive and readable
Core Web Vitals: Meet Google’s performance thresholds

8. Don’t Chase Quantity—Focus on Quality

Spammy backlink blasts and cheap guest posts won’t help your PageRank — they’ll likely hurt it.

Focus On:

Getting backlinks from trusted sites in your niche
Earning editorial, contextual links (not footer spam or PBNs)
Building relationships that lead to long-term SEO wins

What to Avoid:

Buying links from shady vendors
Comment spamming
Using exact match anchors in every link

Final Thoughts: PageRank in 2025 and Beyond

While PageRank is no longer visible, it’s still at the heart of how Google evaluates authority. The best way to grow it?

👉 Create exceptional content.
👉 Earn high-quality links.
👉 Build trust, topical relevance, and a seamless user experience.

These timeless principles will outlast algorithm updates and continue to generate organic traffic, leads, and revenue for years to come.

Action Checklist

✅ Publish one “ultimate guide” or research piece per month
✅ Build internal links from high-authority pages
✅ Reach out to 10 resource pages per week
✅ Audit your backlinks and fix broken links
✅ Monitor Core Web Vitals and improve site speed

````Retro-futurism````

Thursday, May 29, 2025